Published: Nov 12, 2019
A new day is dawning for Australian ag retail.
After decades of serving the growers of Australia as separate companies, the Ruralco and Landmark businesses have been brought together, and the combined operations will become known as Nutrien Ag Solutions ™.
The move, which was announced November 12, builds on the rebrand of the Nutrien’s Retail business in North and South America as Nutrien Ag Solutions in mid-2018 – and firmly positions the Australian business as part of a global agricultural powerhouse.
“Rebranding the assets of both legacy companies to align with our brand internationally makes it clear that the new organization we’re building is much more than the sum of its parts, and it sets the stage for the transformation we’re going to bring,” says Mike Frank, Executive Vice President, Nutrien and CEO, Nutrien Ag Solutions. “The rebrand signals our intention to accelerate toward our long-term goal of becoming the ag retailer of the future in all our geographies.”
Nutrien, operating in Australia through our wholly-owned subsidiary Landmark, officially acquired Ruralco Holdings Limited on October 1. The combined operation has a network of 290 corporate-owned stores, more than 300 independent rural supplies retailers, and a proud stable of joint ventures in partnership with local management and a suite of other businesses.